Trashy Attitudes Crash Kids….And Maybe You Too!

November 24, 2010 By Leave a Comment

My good friend and business partner, Ray Higdon, posted this video on his blog today.   The message on this video is one of the most important concepts you can put to work in your life to make incredible change happen.

Our success is almost 100% driven by the attitude that we project to others.  Getting people to buy from you or join you in a business venture starts from getting them to like you and believe that you have their best interest in mind, and in your heart.

Like it or not, your children are the ones that are either buying into you and the positive energy that you are projecting out into the world, or they are pushed away from you by your negative world view and hopelessness.  As a parent I am acutely aware that my kids are the litmus test of how I am perceived by others in my life.

The good stuff starts at 1:50. This is one of the most important lessons to grow ANY business!




Making a positive change starts with you.  Look in the mirror and ask yourself:

“Am I being the person that others would WANT to be around?”

“Are the people around me lifted up because of their association with me?”

“Am I leaving a legacy of positive energy in my wake as I move through my life?”

If the answers are yes, then congratulations and keep up the good work.  If not, you have the power to change the answers starting right at this instant.  Make a commitment to become aware of your interactions with others and win the positive energy battle one person at a time.  I guarantee you will see incredible results!

Filed Under: Motivation, Network Marketing, Referral Marketing

SEOPressor—Who Can Really Benefit from This WordPress SEO Tool?

November 2, 2010 By 2 Comments

SEOPressor—Who Can Really Benefit from This WordPress SEO Tool?

With the large amount of popularity that SEOPressor is gaining of late, it is worthwhile to see who this tool WordPress SEO - SEOPressorcan really help. Internet marketers of today aren’t a uniform lot—they are dabbling with various kinds of businesses —and hence it is very difficult to have something that can work for all of them. However, it can definitely be said that SEOPressor breaks convention. The tool is so designed that it helps Internet marketers get the one thing that all of them hanker for—number 1 position on the search engine ranking pages, especially the Google search engine.

SEOPressor Will Drive Search Engine Traffic to Your WordPress SEO Blog

Now, if you have a WordPress website—rather, blog—which is constantly updated, you will see that SEOPressor can add immensely to its SEO value. Are you constantly worried about how your website is faring? Are you skeptical about what kind of traffic prospects it has? Then you should consider SEOPressor seriously. This is a tool that contains an assortment of features that any WordPress webmaster would find useful.

With things such as keyword analysis and optimization, tags, calculating SEO scores, testing and rating posts, image analysis and other features, SEOPressor keeps constant tabs on the website and checks how it’s going. Also, it provides suggestions on how certain tweaks can be made on the website so that its prospects can be further improved. All these things help in building traffic to the website, which is what every webmaster is eventually looking for.

Basically, the following 5 types of online marketers will find SEOPressor the most useful for WordPress SEO:-

1. People who have niche blogs that they are monetizing. SEOPressor can boost the rankings of these niche blogs, even overcoming a sea of competition, and thus increase the traffic prospects of the blogs.
2. People who outsource their blogging and content needs. It becomes difficult to keep tabs on how the blog does if you are outsourcing content. But SEOPressor has an analytic tool of itself which can instantly tell you how your website is performing. So, you can be in the know about your blog prospects immediately. Also, it gives you suggestions on what you can do to improve any deficiencies.
3. People who are flipping websites. These are people who build websites, make them popular and then sell them for a profit. If you are into this, SEOPressor will tell you exactly how your website is faring and which is a good time to flip your website.
4. People who act as SEO consultants to others. Imagine being in the know, in an instant, about how a particular blog is faring. It can make all the difference to your credibility in the eyes of your clients.
5. People who do SEO for a hobby. Yes, there are these people as well!

It is predicted that SEOPressor will be incorporated as a mandatory plug-in into WordPress . But, until then, the early birds can always visit the website and download this highly beneficial product to improve their WordPress SEO.

Filed Under: Internet Marketing, MySMARTblog, Network Marketing, Real Estate, Social Media

How to Increase Sales Conversions Through Strong Guarantees

October 31, 2010 By Leave a Comment

Sales conversion is everything when creating an income on the internet.

In internet marketing, making a guarantee on your product or service is one very important step in increasing the sales conversions on your offering.   Internet buyers don’t have the benefit of meeting you personally and shaking your hand.  They aren’t able to get the 93% of communication that is not delivered by your words which is normally very important in sales conversion.  They are only able to make decisions on whether they would like to purchase your product or service based on the information on your website or sales page.

Sales Conversion almost always requires a strong customer guarantee!

Internet and direct response marketers call this guarantee “Risk Reversal”.  The idea is that people will be more inclined to take advantage of an offer if they know that they can get their money back in the case that the product or service didn’t live up to the sales copy.  Clear, benefit driven sales copy goes a long way in setting appropriate expectations and will result in happier customers and lower returns.  A strong guarantee of their satisfaction is many times the gentle nudge that the customer needs to go from highly interested to entering in their payment information and becoming the proud new owner of your information product or service.

Land’s End uses an incredible guarantee to get better sales conversion on their website and in their magazine.

Here’s an example of one company’s guarantee philosophy:

“The Lands’ End guarantee has always been an unconditional one. It reads: “If you’re not satisfied with any item, simply return it to us at any time for an exchange or refund of its purchase price.” We mean every word of it. Whatever. Whenever. Always. But to make sure this is perfectly clear, we’ve decided to simplify it further. Guaranteed. Period.®

Land's End Taxi guarantee gets high sales conversion

I'd Like to Return this Taxi!

I’d like to return this taxi, please.

As you’d expect, over the years our guarantee has been put to the test. We’ve been given countless opportunities to demonstrate our commitment to customer satisfaction and our willingness to stand behind the products we sell – though none more demonstrative than the return and refund of an original London taxi.

Featured on the cover of our 1984 holiday catalog, the taxi was purchased for $19,000 by a Kansas native as a gift for her husband (an avid car collector). In 2005, her husband contacted Lands’ End and expressed interest in returning the car for a full refund. Of course, we obliged – because whether your purchase includes a tote or a taxi, your satisfaction is Guaranteed. Period.® (LandsEnd.com)

Spend some time thinking about your offering and how you can offer a strong guarantee to your clients to increase sales conversion.  If you aren’t comfortable with offering a strong risk reversal in your sales materials, then you should re-think the value that you are actually delivering to the marketplace.  The main point of building a successful business is long term profitability, and that only comes from happy customers getting a lot of value and then telling their friends, family and colleagues about the great deal that they got on your product or service.”  Offering a strong guarantee up front is one of the strongest ways that you can improve sales conversion on your website and increase your profits dramatically.

Filed Under: Internet Marketing, Network Marketing, Real Estate, Social Media

How to Close Ten Times More Sales With One Simple Change

October 16, 2010 By 2 Comments

I was reading the “What I’ve Learned” section of my Esquire magazine the other day and enjoying what Larry King had Larry King Be Professionalto say.  His answers were based on what he’d learned over his career interviewing the most interesting and successful people in the world on his show, Larry King Live.

There is one item that stuck out to me and is so simple to implement that it is most often overlooked.  This single thing is quite likely responsible for more failures in sales and general business than any other thing in history.  The first few words that were given to Larry were “I never learned…..”.  Larry King finished that sentence by saying “I never learned anything while I was talking.”

Wow.  Simple and profound.  How often have we seen a glimmer of interest in our prospect or customer and proceeded to launch right in to an in depth explanation of the details?

We’ve all heard it before.  “God gave you two ears and one mouth for a reason.”  Listen twice as much and talk half a much.  If I think back to my own sales experience, I laugh.  There are so many times that I know I talked my customer right out of the sale.  I gave them too many things to think about.  I brought up objections for them that they may never had brought up on their own.  I learned over time to clarify through asking questions and listening closely for clues as to whether they were ready to buy.

As I’ve spent countless hours in sales presentations training other sales professionals on the art of closing the sale, I’ve noticed this tendency to be the single most important and glaring deficiency of all.  It becomes almost painful watching a presentation go awry due to an overzealous presenter who wants to show all of the whosits and whatsits of whatever it is that they are selling.  When we leave the presentation and go over the details, I constantly reiterate the same thing.

Here’s the answer to the $64,000 question that I posed in the title of this article:

If the customer shows interest in your product or service, ask them what they like best about it and sit and listen to them.  Let them talk themselves into the sale.  Most motivated buyers of a product or service wouldn’t be out looking for it in the marketplace if they didn’t have an intention to buy.  If you have a quality product or service that matches what they are looking for, they’ll likely buy from you…..unless they feel like they’re getting “sold”.   You avoid them feeling that way and achieve the same end result by finding out their interest and then letting them expand on those interests until they have obviously convinced themselves that they should buy and buy right now!

Filed Under: Motivation, Network Marketing, Social Media Tagged With: , , , , , ,

How to Manipulate & Control the Minds of Others for Fun & Profit!

May 5, 2010 By 2 Comments

I got Tom “Big Al” Schreiter’s Newsletter this morning and this section made me laugh.  I had the opportunity to see Tom speak in Portland, Oregon at a three hour network marketing training seminar.  I found him to be engaging and funny.

Much of Tom’s article deals with the specifics of learning how to talk with people and how to generate interest in your product, service or business opportunity.  An important point made in the article is that you have to WORK diligently at your business in order to see any results.  Too many people look for the path of least resistance and just expect the business to grow magically.  That doesn’t work in traditional business, and it doesn’t work in network marketing either.  If you want to earn big money, you have to put in solid, consistent, daily effort toward your goals.

He also had very good content and taught concepts on the sequence of words anFun and Profitd using subliminal words and sayings in order to open up people’s minds to receive the information that you are trying to share with them.   I’ve learned to use some of these concepts through trial and error over the years and I wish I would have had someone lay out the information like Big Al Schreiter does a long time ago.  I even bought his CD series “How To Manipulate & Control the Minds of Others for Fun and Profit!”.  The title is a little tongue-in-cheek, but the material on the set is well worth the price.

You can find more information on Big Al Schreiter and his products at http://www.FortuneNow.com .  (No affiliate link here, just good information!)

——————————

This #!*@! business doesn’t work!!!

My new distributor was complaining: “This #!*@! business doesn’t work!!!”

And my new distributor was right. The business doesn’t work.

So I had to tell the new distributor a story.

* * * * * * * * * * * * * * * * * * * * * *
You look for the best car for you, and you purchase the car.

Then, you never learned how to drive your car.

You never take driving lessons, you never go out driving with your parents, you never read the owner’s manual. You don’t know what the pedals are like on the floor or where to put the key into the ignition.

You only made a few attempts at “trial and error” . . . you yelled at your car and said,

“Drive! Drive!”

And your car didn’t drive itself.

So now you looked for a network marketing business that is good for you.

You purchased the business and joined.

But you never learned how to make your business work.

You only made a few attempts at “trial and error” . . . you said the wrong words to a few friends and two cold leads.

And your business didn’t build itself. Your business didn’t work.

* You didn’t come to Saturday trainings.

* You didn’t do three-way calls with your sponsor.

* You didn’t listen to my training CDs.

* You didn’t come with your sponsor when your sponsor went prospecting.

* You didn’t learn how to give a “One-Minute Presentation.”

* You didn’t learn “SuperClosing” or any closing.

* You didn’t learn about the “Colors” – the four different personalities and how to talk to them.

* You didn’t learn any effective “Ice Breakers” or openings.

* You didn’t learn how to get prospects to beg you for presentations.

* You didn’t learn any effective first sentences.

* You didn’t learn how prospects make decisions in their minds.

* You didn’t learn how to get unlimited appointments.

* You didn’t learn how to stop sounding like a sleazy salesman.

* You didn’t learn any of the “sequences of words” to communicate directly with the prospects.

* You didn’t learn how to use the differences between needs and wants.

* You didn’t learn where and how to locate the best prospects.

* You didn’t learn how to create prospects instantly on demand with effective sentences.

* You didn’t learn the sequences of words top leaders use.

* You didn’t learn how to open a presentation.

* You didn’t learn how to build instant rapport with anyone.

* You didn’t learn how to use word pictures.

* You didn’t learn how to talk directly to the subconscious mind of the prospect.

* You didn’t learn why prospects tell you “No” when they should be agreeing with you.

* You didn’t learn the first things you must say to cold prospects.

* You didn’t learn how to locate and create leaders.

* You didn’t learn why goal-setting doesn’t work.

* You didn’t learn how to motivate people.

* You didn’t learn how to get your prospects’ unconscious minds to work for them.

* You didn’t learn how to use stories to bypass the two mind filters of prospects.

* You didn’t learn how to quickly capture your prospects’ imagination and attention.

* You didn’t learn how to . . .

So stop blaming the business.

The business doesn’t work.

You work.

Don’t blame the “stupid” prospects, the weather, the economy, the product pricing, the compensation plan or your sponsor.

If you want to drive the new car you purchased – learn to drive.

The end.

Filed Under: Motivation, Network Marketing