I got Tom “Big Al” Schreiter’s Newsletter this morning and this section made me laugh. I had the opportunity to see Tom speak in Portland, Oregon at a three hour network marketing training seminar. I found him to be engaging and funny.
Much of Tom’s article deals with the specifics of learning how to talk with people and how to generate interest in your product, service or business opportunity. An important point made in the article is that you have to WORK diligently at your business in order to see any results. Too many people look for the path of least resistance and just expect the business to grow magically. That doesn’t work in traditional business, and it doesn’t work in network marketing either. If you want to earn big money, you have to put in solid, consistent, daily effort toward your goals.
He also had very good content and taught concepts on the sequence of words an
d using subliminal words and sayings in order to open up people’s minds to receive the information that you are trying to share with them. I’ve learned to use some of these concepts through trial and error over
the years and I wish I would have had someone lay out the information like Big Al Schreiter does a long time ago. I even bought his CD series “How To Manipulate & Control the Minds of Others for Fun and Profit!”. The title is a little tongue-in-cheek, but the material on the set is well worth the price.
You can find more information on Big Al Schreiter and his products at http://www.FortuneNow.com . (No affiliate link here, just good information!)
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This #!*@! business doesn’t work!!!
My new distributor was complaining: “This #!*@! business doesn’t work!!!”
And my new distributor was right. The business doesn’t work.
So I had to tell the new distributor a story.
* * * * * * * * * * * * * * * * * * * * * *
You look for the best car for you, and you purchase the car.
Then, you never learned how to drive your car.
You never take driving lessons, you never go out driving with your parents, you never read the owner’s manual. You don’t know what the pedals are like on the floor or where to put the key into the ignition.
You only made a few attempts at “trial and error” . . . you yelled at your car and said,
“Drive! Drive!”
And your car didn’t drive itself.
So now you looked for a network marketing business that is good for you.
You purchased the business and joined.
But you never learned how to make your business work.
You only made a few attempts at “trial and error” . . . you said the wrong words to a few friends and two cold leads.
And your business didn’t build itself. Your business didn’t work.
* You didn’t come to Saturday trainings.
* You didn’t do three-way calls with your sponsor.
* You didn’t listen to my training CDs.
* You didn’t come with your sponsor when your sponsor went prospecting.
* You didn’t learn how to give a “One-Minute Presentation.”
* You didn’t learn “SuperClosing” or any closing.
* You didn’t learn about the “Colors” – the four different personalities and how to talk to them.
* You didn’t learn any effective “Ice Breakers” or openings.
* You didn’t learn how to get prospects to beg you for presentations.
* You didn’t learn any effective first sentences.
* You didn’t learn how prospects make decisions in their minds.
* You didn’t learn how to get unlimited appointments.
* You didn’t learn how to stop sounding like a sleazy salesman.
* You didn’t learn any of the “sequences of words” to communicate directly with the prospects.
* You didn’t learn how to use the differences between needs and wants.
* You didn’t learn where and how to locate the best prospects.
* You didn’t learn how to create prospects instantly on demand with effective sentences.
* You didn’t learn the sequences of words top leaders use.
* You didn’t learn how to open a presentation.
* You didn’t learn how to build instant rapport with anyone.
* You didn’t learn how to use word pictures.
* You didn’t learn how to talk directly to the subconscious mind of the prospect.
* You didn’t learn why prospects tell you “No” when they should be agreeing with you.
* You didn’t learn the first things you must say to cold prospects.
* You didn’t learn how to locate and create leaders.
* You didn’t learn why goal-setting doesn’t work.
* You didn’t learn how to motivate people.
* You didn’t learn how to get your prospects’ unconscious minds to work for them.
* You didn’t learn how to use stories to bypass the two mind filters of prospects.
* You didn’t learn how to quickly capture your prospects’ imagination and attention.
* You didn’t learn how to . . .
So stop blaming the business.
The business doesn’t work.
You work.
Don’t blame the “stupid” prospects, the weather, the economy, the product pricing, the compensation plan or your sponsor.
If you want to drive the new car you purchased – learn to drive.
The end.
Speaker, trainer, and consultant Mikel Erdman comes from an executive background in the competitive real estate, mortgage and advertising industries. He has over fifteen years experience in relationship sales businesses, program development, and sales training and coaching. Mikel is the founder of Equation Marketing, dedicated to helping individuals and businesses achieve their goals.







Thanks Carl!
I checked out your site and it looks great as well.
It’s good to find friends who are interested in moving their lives forward!
Take care,
Mikel
Hey Mike,
Great Post!! It is so important that people get the point that no business grows itself. You and only you, can make it happen.
More people should read this post, will re-tweet for sure.
Cheers
Carl